Everest Launches NFL Network

Kansas City, July 26, 2004 - NFL NETWORK, the first television network fully dedicated to the NFL and the sport of football is pleased to announce that an agreement has been reached with Everest to add the channel to its programming lineup beginning August 4, 2004.

Everest, which serves over 30,000 subscribers in the Kansas City area, will offer NFL NETWORK on Channel 439.

"We recognize our customers are very passionate about the NFL and we are happy that we could reach an agreement with NFL NETWORK to bring this quality service to our programming lineup," said David Ballew, Everest Marketing Director.

NFL NETWORK will be a destination for all that happens around the league, on and off the field - during the season and throughout the off-season. Airing seven days a week, 24 hours a day on a year-round basis and providing viewers with Original Programming (NFL Total Access, Playbook, College Football Sunday, Point After, Red Zone, Game of the Week in High Definition), plus with the world's largest sports film library, historical shows (NFL Films Presents, Lost Treasures, NFL Team Huddle, Football Follies and NFL Greatest), as well as 54 Preseason Games and other cutting-edge enhanced TV applications.

"Everest has always cared about meeting the needs of their customers just like the NFL has with their fans" said NFL Network President and CEO Steve Bornstein. "This announcement today is really about both of us joining together to continue that tradition."

Everest is a network-based provider of cable TV, high-speed Internet and telephone services in the Kansas City area. The services provided by Everest are unusual in the industry because the company can provide its customers with high-speed Internet and digital cable TV, while at the same time bundling local and long-distance telephone service on the same bill. Everest has approximately 170 employees headquartered in Lenexa and has a service area that includes Shawnee, Lenexa, Overland Park and the Brookside, Waldo and Red Bridge areas of South Kansas City. For more, log onto www.everestkc.com.

NFL Network will provide millions of fans of the great sport of football and the National Football League with a network to call their own. It will take 84 years of NFL history and combine it with the latest technology to bring television viewers sports entertainment at its highest level. To learn more, please log onto www.nfl.com.